| dc.contributor.author | Kotler, Philip | |
| dc.contributor.author | Pfoertsch, Waldemar | |
| dc.date.accessioned | 2017-11-07T19:01:55Z | |
| dc.date.available | 2017-11-07T19:01:55Z | |
| dc.date.issued | 2010 | |
| dc.identifier.isbn | 978-3-642-04213-3 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/2355 | |
| dc.language.iso | en | en_US |
| dc.publisher | Springer-Verlag Berlin Heidelberg | en_US |
| dc.subject | Branding Ingredients | en_US |
| dc.subject | Ingredientes de Marca | en_US |
| dc.title | Ingredient branding. Making the invisible visible | en_US |
| dc.type | Book | en_US |