Customer relationship management. Concept, strategy, and tools

dc.contributor.author	Kumar, Vijay
dc.contributor.author	Reinartz, Werner
dc.date.accessioned	2017-10-25T13:25:54Z
dc.date.available	2017-10-25T13:25:54Z
dc.date.issued	2012
dc.identifier.isbn	978-3-642-20109-7
dc.identifier.uri	http://hdl.handle.net/123456789/2196
dc.language.iso	en	en_US
dc.publisher	Springer-Verlag Berlin Heidelberg	en_US
dc.subject	Management	en_US
dc.subject	Gestión	en_US
dc.subject	Customer	en_US
dc.title	Customer relationship management. Concept, strategy, and tools	en_US
dc.type	Book	en_US