International corporate brand management. Evaluating standardized corporate branding across countries

dc.contributor.author	Meierer, Markus
dc.date.accessioned	2017-07-12T19:46:35Z
dc.date.available	2017-07-12T19:46:35Z
dc.date.issued	2011
dc.identifier.isbn	978-3-8349-2460-5
dc.identifier.uri	http://hdl.handle.net/123456789/2055
dc.language.iso	en	en_US
dc.publisher	Gabler Verlag \| Springer Fachmedien Wiesbaden	en_US
dc.subject	International Economy	en_US
dc.subject	Management	en_US
dc.title	International corporate brand management. Evaluating standardized corporate branding across countries	en_US
dc.type	Book	en_US