Quantitative marketing and marketing management. Marketing models and methods in theory and practice

dc.contributor.author	Fritz, Wolfgang
dc.contributor.author	Hildebrandt, Lutz
dc.date.accessioned	2017-07-11T22:44:13Z
dc.date.available	2017-07-11T22:44:13Z
dc.date.issued	2012
dc.identifier.isbn	978-3-8349-3060-6
dc.identifier.uri	http://hdl.handle.net/123456789/1971
dc.language.iso	en	en_US
dc.publisher	Springer-Verlag	en_US
dc.subject	Marketing	en_US
dc.subject	Negocios	en_US
dc.title	Quantitative marketing and marketing management. Marketing models and methods in theory and practice	en_US
dc.type	Book	en_US