| dc.contributor.author | Wiedmann, Klaus-Peter | |
| dc.date.accessioned | 2017-07-11T22:41:19Z | |
| dc.date.available | 2017-07-11T22:41:19Z | |
| dc.date.issued | 2013 | |
| dc.identifier.isbn | 978-3-8349-4398-9 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/1969 | |
| dc.language.iso | en | en_US |
| dc.publisher | Springer-Verlag | en_US |
| dc.subject | Marketing | en_US |
| dc.title | A challenge for theory and practice | en_US |
| dc.type | Book | en_US |