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A concise guide to market research. The process, data, and methods using IBM SPSS Statistics
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| dc.contributor.author | Mooi, Erik | |
| dc.contributor.author | Sarstedt, Marko | |
| dc.date.accessioned | 2017-07-11T22:35:43Z | |
| dc.date.available | 2017-07-11T22:35:43Z | |
| dc.date.issued | 2011 | |
| dc.identifier.isbn | 978-3-642-12540-9 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/1965 | |
| dc.language.iso | en | en_US |
| dc.publisher | Springer-Verlag | en_US |
| dc.subject | Market Research | en_US |
| dc.subject | Marketing | en_US |
| dc.subject | Estudios de mercado | en_US |
| dc.title | A concise guide to market research. The process, data, and methods using IBM SPSS Statistics | en_US |
| dc.type | Book | en_US |
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Libros [93]